A strong brand is the foundation of a successful nonprofit organization. It encompasses various elements—both conceptual and substantive—that work together to create a cohesive and impactful identity.
Client: Masterpiece Marketing Project Type: Magazine/Newsletter Strategy & Copywriting: Masterpiece Marketing Design: Lime Creative We’ve been blessed to be able to partner with Masterpiece Marketing for over a decade to design and develop hundreds of projects for nonprofits and businesses of all sizes. Their long-time client publishes a seasonal newsletter in the form of a 12- or 16-page magazine. Each issue is themed; this one from Spring 2018 was superhero themed. It turned out so […]
QUESTION: Why do the colors in my printed logo look different from the colors I see on my computer screen? Short answer: Well… there isn’t really a good “short” answer. Discrepancies in the way colors display on a screen versus the way they appear in print are typical because you are comparing different color spaces. For the long answer, let’s start by talking about colors—RGB, CMYK, and PMS. RGB color mixing (light) RGB should be used […]