5 Reasons Nonprofits Should Be Active on LinkedIn in 2024

2023 marked LinkedIn’s 20th anniversary, and, boy-oh-boy, this oft-overlooked social media platform has grown in the past few years. It’s time to give LinkedIn another look. I’ve compiled Five Reasons Why your nonprofit (or business) should absolutely be active on LinkedIn in 2024.

How to Choose the Right Graphic Designer for Your Nonprofit (Part 2)

Choosing the perfect graphic designer for your nonprofit can be an exciting and… somewhat intimidating process. Here’s how to increase your chances of finding a talented designer who understands your mission, meets your design needs, and becomes an invaluable partner in your organization’s success.

How to Craft a Compelling Nonprofit Brand

A strong brand is the foundation of a successful nonprofit organization. It encompasses various elements—both conceptual and substantive—that work together to create a cohesive and impactful identity.

Strategy & Consistency: How Branding Impacts the Success of A Nonprofit Organization

A well-crafted brand plays a pivotal role in differentiating your nonprofit from other organizations and attracting the support—financial and otherwise—you need to make a meaningful difference. Learn more in this article.

Brand Adjective Bank

Having trouble nailing down the brand personality traits that describe your organization? Check out this list of 500+ words to get your wheels turning.

Q&A #4: What’s a vector file? (And why do I need one of my logo?)

QUESTION: What’s a vector file? (And why do I need one of my logo?) Short Answer: There are two kinds of digital images—raster and vector. Raster images are made of pixels. Vector images, on the other hand, are built from mathematical formulas that establish points on a grid, which means they can be adjusted in […]

Q&A #2: Can you whip up a logo for me tonight? I have $20.

QUESTION: Can you whip up a logo for me tonight? I have $20. Short Answer: No. (Sorry.) For the longer answer, we need to agree about what a logo is and what its purpose is. And also a little bit about branding. In its simplest terms, a logo is text, a graphic, or a combination […]