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Client: Masterpiece Marketing Project Type: Magazine/Newsletter Strategy & Copywriting: Masterpiece Marketing Design: Lime Creative We’ve been blessed to be able to partner with Masterpiece Marketing for over a decade to design and develop hundreds of projects for nonprofits and businesses of all sizes. Their long-time client publishes a seasonal newsletter in the form of a …
QUESTION: What’s a vector file? (And why do I need one of my logo?) Short Answer: There are two kinds of digital images—raster and vector. Raster images are made of pixels. Vector images, on the other hand, are built from mathematical formulas that establish points on a grid, which means they can be adjusted in …
QUESTION: What’s the difference between JPG, GIF, and PNG? Short Answer: JPG, GIF, and PNG are formats for compressing and saving images. Each has a unique, useful set of traits that are handy for making different kinds of photos, graphics, and other imagery into files that work online. A well-done but really long and complicated …
QUESTION: Can you whip up a logo for me tonight? I have $20. Short Answer: No. (Sorry.) For the longer answer, we need to agree about what a logo is and what its purpose is. And also a little bit about branding. In its simplest terms, a logo is text, a graphic, or a combination …
QUESTION: Why do the colors in my printed logo look different from the colors I see on my computer screen? Short answer: Well… there isn’t really a good “short” answer. Discrepancies in the way colors display on a screen versus the way they appear in print are typical because you are comparing different color spaces. For …