2023 marked LinkedIn’s 20th anniversary, and, boy-oh-boy, this oft-overlooked social media platform has grown in the past few years. If you’re a Millennial (*waves*), Gen X, or a Boomer, chances are you have heard of this business-oriented networking site, but you probably don’t use it too often.
Things are happening.
It’s time to give LinkedIn another look. I’ve compiled five reasons why your nonprofit (or business) should absolutely be active on LinkedIn in 2024.
In a recent article, Gene Takagi from the Nonprofit Law Blog, wrote:
Nonprofit leadership is old. Literally. In age and in thinking. And the world is changing faster than these leaders can respond or get ahead of in part because they lack diverse perspectives and aren’t prioritizing the engagement of younger generations.
Furthermore, the team at Gravyty noted on their blog:
While money is tight for all generations, Gen Z struggles uniquely with the added pressures of less career experience and more student debt. […] But that’s not stopping them from being nearly 2.5 times more likely to increase their donations year over year. Recent survey respondents in a survey by Classy gave their top reasons to give as increases in donor passion, need for donations and relevance of the cause.
[…] Next-gen donors are more likely to give to an organization they’ve heard about from peers or influencers in the spaces they engage with. They are hungry for guidance and knowledge from older generations who have walked the path before them.
See where I’m going with this? Connecting with Gen Z on LinkedIn provides an amazing opportunity for mentorship and guidance, while connecting them with your organization, engaging their passion for mission, and training your own potential next generation leadership.
You, hopefully, running to LinkedIn
Are you convinced?
It’s time to ask yourself (or your marketing/advancement/development/fundraising teams) what efforts are you putting into growing your donor base on social media? Are they effective? If not, it may be time to a new or additional tactic.
Don’t get me wrong. LinkedIn is not a place to just duplicate all your posts from Facebook or Instagram. You can do some of that, but your audience on LinkedIn has different goals and expectations from the network, so your strategy has to be targeted differently.
Let’s get your organization growing!