Q&A #4: What’s a vector file? (And why do I need one of my logo?)

QUESTION: What’s a vector file? (And why do I need one of my logo?) Short Answer: There are two kinds of digital images—raster and vector. Raster images are made of pixels. Vector images, on the other hand, are built from mathematical formulas that establish points on a grid, which means they can be adjusted in […]

Q&A #3: What’s the difference between JPG, GIF, and PNG?

QUESTION: What’s the difference between JPG, GIF, and PNG? Short Answer: JPG, GIF, and PNG are formats for compressing and saving images. Each has a unique, useful set of traits that are handy for making different kinds of photos, graphics, and other imagery into files that work online. A well-done but really long and complicated […]

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