
Q&A #2: Can you whip up a logo for me tonight? I have $20.
QUESTION: Can you whip up a logo for me tonight? I have $20. Short Answer: No. (Sorry.) For the longer answer, we need to agree about what a logo is and what its purpose is. And also a little bit about branding. In its simplest terms, a logo is text, a graphic, or a combination of both that represents something else. Over my 15 years as a designer, I’ve developed dozens of logos for companies, […]