branding Archives - Lime Creative

Q&A #2: Can you whip up a logo for me tonight? I have $20.

QUESTION: Can you whip up a logo for me tonight? I have $20. Short Answer: No. (Sorry.) For the longer answer, we need to agree about what a logo is and what its purpose is. And also a little bit about branding. In its simplest terms, a logo is text, a graphic, or a combination of both that represents something else. Over my 15 years as a designer, I’ve developed dozens of logos for companies, […]

Q&A #1: What’s the difference between CMYK, RGB, & PMS colors?

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QUESTION: Why do the colors in my printed logo look different from the colors I see on my computer screen? Short answer: Well… there isn’t really a good “short” answer. Discrepancies in the way colors display on a screen versus the way they appear in print are typical because you are comparing different color spaces. For the long answer, let’s start by talking about colors—RGB, CMYK, and PMS. RGB color mixing (light) RGB should be used […]

Tag: branding

Q&A #2: Can you whip up a logo for me tonight? I have $20.

Q&A #1: What’s the difference between CMYK, RGB, & PMS colors?

Recent Posts

Tag: branding

Q&A #2: Can you whip up a logo for me tonight? I have $20.

Q&A #1: What’s the difference between CMYK, RGB, & PMS colors?

Recent Posts

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