A strong brand is the foundation of a successful nonprofit organization. It encompasses various elements—both conceptual and substantive—that work together to create a cohesive and impactful identity.
A well-crafted brand plays a pivotal role in differentiating your nonprofit from other organizations and attracting the support—financial and otherwise—you need to make a meaningful difference. Learn more in this article.
Why is graphic design crucial for small and growing nonprofit organizations? Graphic design plays a vital role in shaping the success of small nonprofit organizations and charities. Beyond aesthetics, design is a powerful tool for conveying your mission, values, and goals effectively. Learn more in this article.
QUESTION: Can you whip up a logo for me tonight? I have $20. Short Answer: No. (Sorry.) For the longer answer, we need to agree about what a logo is and what its purpose is. And also a little bit about branding. In its simplest terms, a logo is text, a graphic, or a combination of both that represents something else. Over my 15 years as a designer, I’ve developed dozens of logos for companies, […]
QUESTION: Why do the colors in my printed logo look different from the colors I see on my computer screen? Short answer: Well… there isn’t really a good “short” answer. Discrepancies in the way colors display on a screen versus the way they appear in print are typical because you are comparing different color spaces. For the long answer, let’s start by talking about colors—RGB, CMYK, and PMS. RGB color mixing (light) RGB should be used […]