5 Reasons Nonprofits Should Be Active on LinkedIn in 2024

2023 marked LinkedIn’s 20th anniversary, and, boy-oh-boy, this oft-overlooked social media platform has grown in the past few years. It’s time to give LinkedIn another look. I’ve compiled Five Reasons Why your nonprofit (or business) should absolutely be active on LinkedIn in 2024.

How to Craft a Compelling Nonprofit Brand

A strong brand is the foundation of a successful nonprofit organization. It encompasses various elements—both conceptual and substantive—that work together to create a cohesive and impactful identity.

Strategy & Consistency: How Branding Impacts the Success of A Nonprofit Organization

A well-crafted brand plays a pivotal role in differentiating your nonprofit from other organizations and attracting the support—financial and otherwise—you need to make a meaningful difference. Learn more in this article.

Harnessing the Power of Graphic Design for Nonprofits

Why is graphic design crucial for small and growing nonprofit organizations? Graphic design plays a vital role in shaping the success of small nonprofit organizations and charities. Beyond aesthetics, design is a powerful tool for conveying your mission, values, and goals effectively. Learn more in this article.

Q&A #2: Can you whip up a logo for me tonight? I have $20.

QUESTION: Can you whip up a logo for me tonight? I have $20. Short Answer: No. (Sorry.) For the longer answer, we need to agree about what a logo is and what its purpose is. And also a little bit about branding. In its simplest terms, a logo is text, a graphic, or a combination […]

Q&A #1: What’s the difference between CMYK, RGB, & PMS colors?

Discrepancies in the way colors display on a screen versus the way they appear in print are typical because you are comparing different color spaces. For the long answer, let’s start by talking about colors—RGB, CMYK, and PMS.