Q&A #5: How do websites work?
Q&A #5 How do websites work? Short Answer: Website code & media files + web host + domain name = live website
Long Answer: Take a deep breath… Here we go!
Category: Ask A Designer
Q&A #4: What’s a vector file? (And why do I need one of my logo?)
QUESTION: What’s a vector file? (And why do I need one of my logo?) Short Answer: There are two kinds of digital images—raster and vector. Raster images are made of pixels. Vector images, on the other hand, are built from mathematical formulas that establish points on a grid, which means they can be adjusted in size infinitely without losing quality. That last part is really the key to the whole thing, so I’m going to […]
Q&A #3: What’s the difference between JPG, GIF, and PNG?
QUESTION: What’s the difference between JPG, GIF, and PNG? Short Answer: JPG, GIF, and PNG are formats for compressing and saving images. Each has a unique, useful set of traits that are handy for making different kinds of photos, graphics, and other imagery into files that work online. A well-done but really long and complicated answer is available on Stack Overflow (please note that several of the graphics below are from that post as well). […]
Q&A #2: Can you whip up a logo for me tonight? I have $20.
QUESTION: Can you whip up a logo for me tonight? I have $20. Short Answer: No. (Sorry.) For the longer answer, we need to agree about what a logo is and what its purpose is. And also a little bit about branding. In its simplest terms, a logo is text, a graphic, or a combination of both that represents something else. Over my 15 years as a designer, I’ve developed dozens of logos for companies, […]
Q&A #1: What’s the difference between CMYK, RGB, & PMS colors?
QUESTION: Why do the colors in my printed logo look different from the colors I see on my computer screen? Short answer: Well… there isn’t really a good “short” answer. Discrepancies in the way colors display on a screen versus the way they appear in print are typical because you are comparing different color spaces. For the long answer, let’s start by talking about colors—RGB, CMYK, and PMS. RGB color mixing (light) RGB should be used […]