How well do you know your colors? I’ll be honest, I’m not really a fan of pickles, but let’s see how well you know your shades of green.
Is this pickletastic green closest to…
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How did you do?
Colors aren’t as simple as you might think.
Yes, it’s true that we have a rainbow with seven distinguishable colors (Thanks, Roy G. Biv), but colors come in an infinite array of shades and hues. Each variation evokes a slightly different emotion, feeling, impression, and tone.
In fact, there’s a whole psychology to it, and it changes from culture to culture, among genders and personalities, and even age and generation! And beyond the psychology, there are technological limitations and structures for managing colors from screen to page and back again… (More about that here)
It’s not easy to pick the right brand colors, or to work with them if they were chosen by a long-gone board member’s personal preferences rather than careful consideration of your organization’s personality, vision, mission, and target demographic.
We can help!
Contact us for details about our brand support and communications strategy and planning services.