Nerd out with a color lover for a moment, won’t you?
Colors get their names from all kinds of things, but often the more obscure hues are named for the source of their pigment. Here are a few pinkish colors you might never heard of:
- Heliotrope
- Fandango
- Puce
- Tyrian
Quiz time!
Guess where each of these colors got its name for a chance to gain color knowledge bragging rights.
PLUS you’ll learn the French word for flea!
How’d HUE do?
No matter how many you got right, I’m proud of you. And now you know what color you can get from a Mediterranean snail’s mucus AND what color a smashed French flea is.
That’s useful knowledge.
Colors aren’t as simple as you might think.
Yes, it’s true that we have a rainbow with seven distinguishable colors (Thanks, Roy G. Biv), but colors come in an infinite array of shades and hues. Each variation evokes a slightly different emotion, feeling, impression, and tone.
In fact, there’s a whole psychology to it, and it changes from culture to culture, among genders and personalities, and even age and generation! And beyond the psychology, there are technological limitations and structures for managing colors from screen to page and back again… (More about that here).
It’s not easy to pick the right brand colors, or to work with them if they were chosen by a long-gone board member’s personal preferences rather than careful consideration of your organization’s personality, vision, mission, and target demographic.
We can help!
Contact us for details about our brand support and communications strategy and planning services.
