This mailer goes to all new homeowners in the service area around Elizabethtown, PA. Along with coordinating billboards, website elements, and temporary signage for use at home-sites, this campaign aimed to connect quickly with newcomers to the area and establish Elizabethtown Flooring as the go-to for local home interior updates.
The postcard also highlights the business’s partnership with local nonprofit organization North Star Initiative as a way of showing their commitment to doing good in the community and adding trustworthiness to their brand’s personality.