This Christian school is grew exponentially in the aftermath of school shutdowns during the pandemic. The purchased a satellite location, reorganized, and were ready for a brand new first impression for prospective families. This brochure is the result of months of collaboration between the marketing team, the executive leadership, and this designer to get a final product that accurately and passionately describes what MCCS is all about and what it’s like to be part of their vibrant educational community.
Quite a lot a new brand elements were crafted and implemented to provide a deeper identity than the “red and black plus the logo” branding they’d relied on for a long time. A broader range of primary and secondary colors, plus corresponding design elements, textures, and a badge style version of the logo make up just some of the expanded brand identity that was honed during this process.
Mount Calvary Christian School (Elizabethtown, PA) exists to partner with families to provide a quality education and encourage students to grow into faithful and mature followers of Christ. It’s their bision to develop students who love the Lord their God with all their heart, soul, mind and strength; prepared to overcome the challenges of the culture with humility, boldness and spirit-filled joy while fulfilling the Great Commission.