Brand Adjective Bank

Sarah Allen-Short over at The Marketing Doula put together a great post last year about defining your brand using adjectives, and although our process is a little different here at Lime, her word bank of 500 adjectives is a perfect starting point if you’re having trouble nailing down the brand personality traits that describe your organization.

(FYI, I took a few words out of her list that didn’t fit my typical clientele and added in a few of my own, so the lists aren’t completely the same.)

Accepting

Accessible

Accommodating

Accountable

Action-oriented

Active

Adaptable

Adaptive

Adept

Admirable

Adorable

Adventurous

Affordable

Agreeable

Airy

Alert

Altruistic

Amazing

Ambitious

Amusing

Analytical

Androgynous

Antique

Approving

Artistic

Assertive

Astute

Athletic

Attention-giving

Attentive

Authentic

Awesome

Beachy

Bold

Botanical

Boundless

Brave

Bright

Bubbly

Budget

Calm

Candid

Capable

Captivating

Carefree

Careful

Caring

Casual

Cautious

Challenging

Charismatic

Charming

Cheerful

Cheery

Chic

Choosy

Christ-centered

Classic

Clean

Clever

Coastal

Coherent

Collaborative

Colorful

Comfortable

Comforting

Compelling

Competent

Compliant

Complex

Concerned

Confident

Conscientious

Conservative

Considerate

Consistent

Contemplative

Contemporary

Content

Contrarian

Controlled

Convenient

Cool

Cooperative

Corporate

Cosmopolitan

Country

Courageous

Couture

Cozy

Crafty

Creative

Credible

Cultured

Curious

Current

Custom

Cutting edge

Dainty

Daring

Darling

Dashing

Dazzling

Debonair

Decisive

Decorous

Decorated

Deep

Deliberate

Delicate

Delightful

Deluxe

Dependable

Detailed

Determined

Dignified

Diligent

Diplomatic

Direct

Discerning

Disciplined

Discreet

Disruptive

Dramatic

Dreamy

Driven

Dynamic

Eager

Earthy

Easygoing

Eccentric

Eclectic

Edgy

Educational

Efficient

Effortless

Elaborate

Elated

Elegant

Eminent

Empowering

Enchanting

Encouraging

Endearing

Enduring

Energetic

Engaging

Enigmatic

Enterprising

Entertaining

Enthusiastic

Equitable

Ethereal

Exacting

Excellent

Excited

Exciting

Exclusive

Expensive

Expert

Exquisite

Extravagant

Extroverted

Exuberant

Fabulous

Fair

Faithful

Familiar

Fancy

Fantastic

Fashionable

Fast

Fearless

Feminine

Festive

Fierce

Fine

Fit

Flexible

Flirty

Floral

Forgiving

Formal

Forward-thinking

Foundational

Frank

Free

Fresh

Friendly

Fun

Functional

Funny

Future-oriented

Futuristic

Generous

Gentle

Genuine

Giving

Glamorous

Glorious

Good

Graceful

Grand

Groundbreaking

Guilt-free

Happy

Hard

Hard-working

Harmonious

Healthy

Heavy

Helpful

High-Tech

High-Touch

Hilarious

Hip

Historic

Holistic

Holy

Homey

Honest

Honorable

Hopeful

Humble

Imaginative

Impactful

Impartial

Impulsive

Independent

Indulgent

Industrial

Industrious

Influential

Informal

Ingenious

Innocent

Innovative

Inquisitive

Inscrutable

Insightful

Inspiring

Instinctive

Intellectual

Intense

Intentional

Intriguing

Intuitive

Inventive

Inviting

Involved

Irreverent

Jolly

Joyful

Joyous

Kid-friendly

Kind

Kindhearted

Knowledgeable

Lavish

Lawful

Level

Liberal

Light

Likeable

Lively

Logical

Lovely

Loving

Low maintenance

Loyal

Lucky

Luxurious

Magical

Magnetic

Majestic

Masculine

Mature

Measured

Mechanical

Messy

Methodical

Meticulous

Metropolitan

Mindful

Minimal

Moderate

Modern

Modest

Moody

Multi-talented

Mysterious

Mystical

Natural

Nautical

Neat

Nice

Nifty

Noble

Noisy

No nonsense

Nostalgic

Obedient

Old-fashioned

Open

Open-minded

Optimistic

Opulent

Orderly

Organic

Organized

Original

Outdoorsy

Outgoing

Painstaking

Passionate

Patient

Patriotic

Peaceful

Perceptive

Perfect

Perfected

Permissive

Persistent

Philosophical

Placid

Plain

Plausible

Playful

Pleasant

Plucky

Poetic

Polished

Polite

Posh

Positive

Powerful

Practical

Pragmatic

Precious

Predictable

Present

Pretty

Principled

Pristine

Private

Proactive

Productive

Professional

Progressive

Protective

Proud

Punctual

Pure

Purpose-driven

Purposeful

Quaint

Questioning

Quick

Quiet

Quirky

Radiant

Rational

Raw

Realistic

Rebellious

Receptive

Reflective

Refreshing

Relaxed

Relaxing

Relevant

Reliable

Relieved

Resilient

Resolute

Resourceful

Responsible

Retro

Revolutionary

Rhetorical

Righteous

Robust

Romantic

Routine

Royal

Rugged

Rustic

Safe

Sage

Scalable

Scholarly

Scientific

Scrappy

Scriptural

Secure

Sedate

Seemly

Selective

Self-assured

Selfless

Self-liking

Self-sufficient

Sensible

Sensitive

Sentimental

Serene

Serious

Shabby

Sharp

Shrewd

Silly

Simple

Sincere

Skillful

Sleek

Smart

Smiling

Sociable

Social

Solid

Soft

Soothing

Sophisticated

Soulful

Specialized

Specific

Spiritual

Spirit-led

Splendid

Spontaneous

Sporty

Stable

Standard

Steadfast

Steady

Stimulating

Stoic

Straight-forward

Strategic

Striking

Strong

Structured

Studious

Stunning

Successful

Succinct

Sumptuous

Sustainable

Swanky

Sweet

Sympathetic

Systematic

Tactful

Talented

Tech-savvy

Thoughtful

Thrifty

Timeless

Timely

Tireless

Tolerant

Tough

Traditional

Tranquil

Transparent

Trendy

Trusting

Trustworthy

Truthful

Unassuming

Unbiased

Unconventional

Understanding

Understated

Unified

Unique

Unprecedented

Unusual

Upbeat

Urban

Values-driven

Versatile

Vibrant

Vigorous

Vintage

Vivacious

Vivid

Warm

Welcoming

Whimsical

Wholesome

Wild

Willing

Winning

Wise

Wistful

Witty

Wonderful

Woodsy

Worldly

Young

Youthful

Zany

Zealous

Would you add any others?

About the Author


Laure Kline

Laure Kline is a graphic designer and communications specialist. She has a master's degree in media design and over 15 years of experience working with agencies, businesses, and nonprofit organizations of all sizes.

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