Sarah Allen-Short over at The Marketing Doula put together a great post last year about defining your brand using adjectives, and although our process is a little different here at Lime, her word bank of 500 adjectives is a perfect starting point if you’re having trouble nailing down the brand personality traits that describe your organization.
(FYI, I took a few words out of her list that didn’t fit my typical clientele and added in a few of my own, so the lists aren’t completely the same.)
Accepting
Accessible
Accommodating
Accountable
Action-oriented
Active
Adaptable
Adaptive
Adept
Admirable
Adorable
Adventurous
Affordable
Agreeable
Airy
Alert
Altruistic
Amazing
Ambitious
Amusing
Analytical
Androgynous
Antique
Approving
Artistic
Assertive
Astute
Athletic
Attention-giving
Attentive
Authentic
Awesome
Beachy
Bold
Botanical
Boundless
Brave
Bright
Bubbly
Budget
Calm
Candid
Capable
Captivating
Carefree
Careful
Caring
Casual
Cautious
Challenging
Charismatic
Charming
Cheerful
Cheery
Chic
Choosy
Christ-centered
Classic
Clean
Clever
Coastal
Coherent
Collaborative
Colorful
Comfortable
Comforting
Compelling
Competent
Compliant
Complex
Concerned
Confident
Conscientious
Conservative
Considerate
Consistent
Contemplative
Contemporary
Content
Contrarian
Controlled
Convenient
Cool
Cooperative
Corporate
Cosmopolitan
Country
Courageous
Couture
Cozy
Crafty
Creative
Credible
Cultured
Curious
Current
Custom
Cutting edge
Dainty
Daring
Darling
Dashing
Dazzling
Debonair
Decisive
Decorous
Decorated
Deep
Deliberate
Delicate
Delightful
Deluxe
Dependable
Detailed
Determined
Dignified
Diligent
Diplomatic
Direct
Discerning
Disciplined
Discreet
Disruptive
Dramatic
Dreamy
Driven
Dynamic
Eager
Earthy
Easygoing
Eccentric
Eclectic
Edgy
Educational
Efficient
Effortless
Elaborate
Elated
Elegant
Eminent
Empowering
Enchanting
Encouraging
Endearing
Enduring
Energetic
Engaging
Enigmatic
Enterprising
Entertaining
Enthusiastic
Equitable
Ethereal
Exacting
Excellent
Excited
Exciting
Exclusive
Expensive
Expert
Exquisite
Extravagant
Extroverted
Exuberant
Fabulous
Fair
Faithful
Familiar
Fancy
Fantastic
Fashionable
Fast
Fearless
Feminine
Festive
Fierce
Fine
Fit
Flexible
Flirty
Floral
Forgiving
Formal
Forward-thinking
Foundational
Frank
Free
Fresh
Friendly
Fun
Functional
Funny
Future-oriented
Futuristic
Generous
Gentle
Genuine
Giving
Glamorous
Glorious
Good
Graceful
Grand
Groundbreaking
Guilt-free
Happy
Hard
Hard-working
Harmonious
Healthy
Heavy
Helpful
High-Tech
High-Touch
Hilarious
Hip
Historic
Holistic
Holy
Homey
Honest
Honorable
Hopeful
Humble
Imaginative
Impactful
Impartial
Impulsive
Independent
Indulgent
Industrial
Industrious
Influential
Informal
Ingenious
Innocent
Innovative
Inquisitive
Inscrutable
Insightful
Inspiring
Instinctive
Intellectual
Intense
Intentional
Intriguing
Intuitive
Inventive
Inviting
Involved
Irreverent
Jolly
Joyful
Joyous
Kid-friendly
Kind
Kindhearted
Knowledgeable
Lavish
Lawful
Level
Liberal
Light
Likeable
Lively
Logical
Lovely
Loving
Low maintenance
Loyal
Lucky
Luxurious
Magical
Magnetic
Majestic
Masculine
Mature
Measured
Mechanical
Messy
Methodical
Meticulous
Metropolitan
Mindful
Minimal
Moderate
Modern
Modest
Moody
Multi-talented
Mysterious
Mystical
Natural
Nautical
Neat
Nice
Nifty
Noble
Noisy
No nonsense
Nostalgic
Obedient
Old-fashioned
Open
Open-minded
Optimistic
Opulent
Orderly
Organic
Organized
Original
Outdoorsy
Outgoing
Painstaking
Passionate
Patient
Patriotic
Peaceful
Perceptive
Perfect
Perfected
Permissive
Persistent
Philosophical
Placid
Plain
Plausible
Playful
Pleasant
Plucky
Poetic
Polished
Polite
Posh
Positive
Powerful
Practical
Pragmatic
Precious
Predictable
Present
Pretty
Principled
Pristine
Private
Proactive
Productive
Professional
Progressive
Protective
Proud
Punctual
Pure
Purpose-driven
Purposeful
Quaint
Questioning
Quick
Quiet
Quirky
Radiant
Rational
Raw
Realistic
Rebellious
Receptive
Reflective
Refreshing
Relaxed
Relaxing
Relevant
Reliable
Relieved
Resilient
Resolute
Resourceful
Responsible
Retro
Revolutionary
Rhetorical
Righteous
Robust
Romantic
Routine
Royal
Rugged
Rustic
Safe
Sage
Scalable
Scholarly
Scientific
Scrappy
Scriptural
Secure
Sedate
Seemly
Selective
Self-assured
Selfless
Self-liking
Self-sufficient
Sensible
Sensitive
Sentimental
Serene
Serious
Shabby
Sharp
Shrewd
Silly
Simple
Sincere
Skillful
Sleek
Smart
Smiling
Sociable
Social
Solid
Soft
Soothing
Sophisticated
Soulful
Specialized
Specific
Spiritual
Spirit-led
Splendid
Spontaneous
Sporty
Stable
Standard
Steadfast
Steady
Stimulating
Stoic
Straight-forward
Strategic
Striking
Strong
Structured
Studious
Stunning
Successful
Succinct
Sumptuous
Sustainable
Swanky
Sweet
Sympathetic
Systematic
Tactful
Talented
Tech-savvy
Thoughtful
Thrifty
Timeless
Timely
Tireless
Tolerant
Tough
Traditional
Tranquil
Transparent
Trendy
Trusting
Trustworthy
Truthful
Unassuming
Unbiased
Unconventional
Understanding
Understated
Unified
Unique
Unprecedented
Unusual
Upbeat
Urban
Values-driven
Versatile
Vibrant
Vigorous
Vintage
Vivacious
Vivid
Warm
Welcoming
Whimsical
Wholesome
Wild
Willing
Winning
Wise
Wistful
Witty
Wonderful
Woodsy
Worldly
Young
Youthful
Zany
Zealous
Would you add any others?
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